About Generate

Our Mission |

Generate’s mission is to deliver the next generation business intelligence platform. We apply technology in new ways to solve the fundamental problem of putting essential information about companies, news, executives and relationships in a single view and making it easy to act on that information.

Our solution is different because: 1) it’s comprehensive, aggregating and extracting from millions of sources; 2) it’s current, dynamically generating critical databases in real time; 3) it’s open, using our patented relationship mapping technology to view the full array of 1st, 2nd and 3rd degree connections with a single click, and 4) it’s personalized, using your own preferences to filter results.

If connecting deep, comprehensive industry insight with personal relationship intelligence matters to you, we can customize a solution to fit your needs.

Founded in 2004, Generate, Inc. is privately held and headquartered in Maynard, MA.

Our Leadership Team |

The Generate management team has over 150 years of deep domain expertise in data, search, CRM and technology as well as senior management representation in the industries we serve. Their collective backgrounds are a rare blend of innovation, successfully scaling startups and supporting global 3000 customers through large technology and professional service organizations.

They are proven entrepreneurs and business builders, growing companies from concept to high-growth to large, well-run organizations. Additionally, as senior managers of industry leading technology and service companies including Thomson, Reed Elsevier, Siebel, Accenture and Amazon, they have successfully developed and supported an extensive list of F500 and other world class organizations.

Tom Aley
President and CEO

Tom has spent 20 years in the information, software, and media industries, and has a proven track record of building and investing in successful companies.

Prior to founding Generate, Tom was a Partner at Reed Elsevier Ventures, the venture arm of the $8 billion media company. He co-led investments in several companies including Inxight Software, Nextpage (exited to FAST) and iPhrase Technologies (exited to IBM). Prior to Reed, Tom was EVP at Stonepath Group, a VC firm, where he co-led the company’s initial public offering, raising $60 million. The company generated over $400 million in revenues in 2005.

Prior to Stonepath, Tom co-founded OneZero Media. While there, Tom served as EVP of Sales, growing sales from pre-revenue to $7m in two years. He negotiated the sale of the company to GT Interactive Software, creating $43 million in exit value, and a 5x return for investors. Prior to OneZero, Tom was a founding director at ZDNet, where he launched and managed the company’s e-commerce business unit, Computershopper.com. This unit, one of the first PC online buying services, accounted for more than 40 percent of the advertising revenue of ZDNet, one of the largest and most profitable Internet properties at the time. Prior to ZDNet, Tom headed Eastern Regional sales at Shiva Corporation.

Tom has served on the boards of iPhrase, Nextpage, the Massachusetts Innovation and Technology Exchange (MITX), Northeastern University’s High Technology MBA Program, and the Jericho Road Project.

Darr Aley
Executive Vice President and Chief Marketing Officer

Darr has twenty years of experience building companies in the business-to-business and business-to-consumer technology, software, and Internet segments.

Prior to co-founding Generate, Darr helped direct corporate development and M&A at Amazon.com. He led and managed negotiations for several retail and technology acquisitions including Amazon’s expansion into China. Prior to this he was hired out of Accenture by Amazon to help build their e-commerce ASP Services business, focused on selling Amazon’s best in breed retail solutions to F500 global retailers. This grew to become a $700M business unit for Amazon over the last four years.

As an entrepreneur Darr has started or joined several early stage companies whose successful exits have totaled over $600M. Included in these were Shiva (sold to Intel), Avatar (sold to DCA), Zip2 (sold to Compaq), WhoWhere (sold to Lycos), and Epylon (sold to Accenture). Darr held executive roles in marketing, business and corporate development at each of these companies. He and his brother Tom also worked together with executives from Bank of America and Goldman Sachs to create the Stonepath Group, a venture group focused on early stage businesses.

Howard Schneider
Senior Vice President, Technology

Howard has successfully launched over 10 product lines for companies such as ZDNet, Lotus, and Macromedia. He brings over 25 years of technology, development, data management and operations experience to the company.

Prior to co-founding Generate, Howard was CTO at VideoMinex, Inc. where he developed and implemented the technology and applications used for remote video surveillance, video and audio data mining. Prior to that, Howard was the VP of Operations at Bright Tiger Technologies (acquired by MacroMedia), a developer of web load balancing software. Howard was responsible for all operations including product fulfillment, all business processes and applications, IT infrastructure, customer service and sales support.

Prior to Bright Tiger, Howard was head of database operations at ZDNet where he led the development, support and production effort that transformed the company into a multi-million dollar advertising-based Web site with over 4 million unique users. Howard led the effort to normalize, categorize, and add taxonomy to all of the Ziff-Davis publications (including PC Magazine, PC Week and Computer Shopper) for worldwide distribution. Also at ZDNet, Howard led the technical and production launch of Computer Shopper’s e-commerce site, ComputerShopper.com.

Prior to ZDNet, Howard worked as a consultant with Lotus Notes, as well as designed, developed and launched Lotus’s BlueFish search and retrieval engine. He also helped build Ziff-Davis’s Computer Library series of CD-ROM and database products.

Jeff Bruce
Executive Vice President, Business Development & Strategy

Jeff brings 20 years of technology, media and information sales and senior management experience to the Company. He has successfully scaled revenue and client bases at all 5 of his previous companies.

Prior to Generate, Jeff was President of Publishing for Zinio Systems, Inc. where he helped establish the category for digital magazine publishing and position the company as the dominant industry leader with 94% market share. At Zinio, Jeff helped over 500 magazines launch digital editions of their product and established international sales and distribution channels in over 60 countries.

Prior to Zinio, Jeff’s experience included taking pre-revenue businesses to $550 million in sales, resulting in 3 IPOs generating $1.1 billion. He served as VP of Sales for Epinions (acquired by eBay), and SVP, Ad Sales & Client Marketing for Women.com Networks (acquired by iVillage and later NBC). He also held sales and marketing management positions for Ziff-Davis, where he grew the company’s top accounts to $200 million in revenue. Jeff began his career in technology marketing with Everex Systems, Inc., where he managed corporate and brand advertising before heading up product management and marketing operations.

Jeff has served of the board of the Internet Advertising Bureau and on the advisory board of One Media Place (acquired by Media Passage).

Jack Crozier
Senior Vice President, Sales

Jack has more than 20 years of experience in the new media and online information services industry, including direct and channel sales management, business development and marketing. Jack has built and managed top producing sales organizations within divisions of large Fortune 1000 firms as well as start-up operations, has launched new products and created new sales operations to penetrate new markets.

Prior to joining Generate, Jack was SVP-Sales for TrueAdvantage where he was instrumental in establishing record revenue growth and in attracting $6.5 million in re-capitalization investment. Prior to TrueAdvantage, Jack was at NewsEdge Corp., where he significantly contributed to a successful IPO in 1995, with a market cap of more than $700 million and annual revenues exceeding $70 million. While there, he was named “Sales Executive of the Year” for three straight years before progressing into leadership positions in regional and vertical sales segment. He grew the telecommunications segment into the leading enterprise revenue segment. He was promoted to VP-North America Sales for NewsEdge, where he launched a successful inside sales operation selling e-content solutions to middle market accounts. Jack was part of the management team that sold NewsEdge to Thomson Corporation in 2002.

Prior to NewsEdge, Jack held senior sales management positions with Ziff Communications – Computer Library division, NYNEX Information Resources — New Media Ventures, and AT&T Information Resources.

Michael J. Lukaszevicz
Vice President, Database Operations

As VP of Database Operations, Mike oversees Application Development, Database Operations, and IT Infrastructure at Generate. He has extensive experience in the building of organizations that deliver highly-scalable, highly-available technology infrastructures and applications designed to address complex business problems.

Prior to joining Generate, Mike was CTO for OnlineAssistant, Inc. where he assembled and led the technology as well as the customer service team. Prior to OnlineAssistant, Mike helped found SwapIt.com. As VP of Technology at SwapIt, he led the team that built their highly-available e-commerce website in four months. Prior to SwapIt, Mike was Lead Architect for MyHelpdesk.com, where he was instrumental in the launch of their personalized support service for software and hardware. Prior to MyHelpdesk, Mike was part of the engineering team at Bright Tiger Technologies (sold to Macromedia). Prior to Bright Tiger, Mike worked for ZDNet as part of the team that launched Computer Shopper Online (NetBuyer.com).

Mimi Macksoud
Vice President, Business Development & Strategy

Mimi has over 35 years experience in information, technology and professional services companies. She has a proven ability to develop business, identify growth opportunities and manage complex customer relationships.

Before joining Generate, Mimi was the CEO and Founder of Orion’s Belt, Inc., the pioneer in business applications of Social Network Analysis and enterprise relationship mapping. Prior to Orion’s Belt, she was the founder and president of Hunter Strategies, the first Chief Marketing Officer at Ropes & Gray, and Director of Marketing for Price Waterhouse. She led the Marketing and Sales Effectiveness practice for Arthur D. Little, where she worked extensively with global companies in industries ranging from pharmaceuticals to telecommunications. Mimi began her career as a systems programmer at United Technologies.

Rob White
Vice President, Product Management

Rob is responsible for Generate’s overall product strategy. Rob has over 18 years of experience in the CRM information and enterprise software industries specializing in electronic publishing and enterprise content management.

Before coming to Generate, Rob was at Siebel Systems where he launched multiple product lines. Rob founded the ERM business at Siebel which grew to over $30 million a year in license revenue. Siebel ERM was recognized as Siebel’s fastest-growing product line and named Product Line of the Year. Rob also launched Siebel Collaboration, a unique integration with Microsoft Sharepoint that allows sales and service professionals to collaborate on critical business problems. Rob was also responsible for Microsoft Office integration and Siebel’s content management strategy.

Prior to Siebel, Rob worked in a variety of product marketing and consulting roles for the Thomson Corporation, Lotus Development and Sandpoint.

Daniel Lynch
Vice President, Creative

Dan is responsible for Generate’s product interface as well as corporate and product branding. He has over 23 years of managing design and branding experiences including architecture, illustration, photography, fine art, packaging, print and television advertising, animation, and various electronic media.

Prior to Generate, Dan was the Creative Director at Broadband Mechanics, a digital lifestyle company created by the founder of Macromedia, where he created branded graphical user interfaces for cutting-edge social applications. Clients included AOL (AIM), GoingOn, Avid and EMI.

Before BBM, Dan was a partner and Creative Director for eight years at the San Francisco-based design agency, Sp3d Inc. There, Dan managed the process of defining, refining and creating numerous brands in all industries including Wells Fargo Bank, AOL/Time Warner’s Business 2.0, ZDNet, Wild Web, Spare The Air, DHL, ESPN, Astra-Zeneca, Zacks, Siemens, American Film Institute, and Skilltech.

Prior to Sp3d, Dan was the Creative Director of the online division of Softbank Forums. There, Dan managed creation of the online branding experiences for Softbank’s many event properties including Seybold, Interop, N+I, Windows Watcher, and Web Innovations. Before Softbank, Dan worked as a designer in the electronic gaming industry.

| Our Investors |

American City Business Journals (ACBJ) is an investor and strategic partner of Generate, Inc. ACBJ’s proprietary real-time news, weekly business content, and databases are some of the key sources that feed Generate’s engines, providing expansive coverage and comprehensive depth to localized execution, event mining, and connections created through Generate’s services.

Versions of Generate’s services will also be available via Bizjournals, ACBJ’s network of leading business to business websites. Bizjournals is leveraging Generate’s services to deliver greater context, content and connections for the website’s more than 3 million monthly users.

ACBJ’s 41 major metropolitan business newspapers reach 4 million readers each week with exclusive, in-depth coverage of their business communities. ACBJ provides the only national footprint for local business coverage in the market.

ACBJ is a unit of Advance Publications Inc., the multi-billion dollar publisher that operates Conde Nast Magazines, Parade magazine, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.

The Chairman of American City is Ray Shaw.