Information Industry Outlook: FutureFacts 2007
SOURCE: Outsell Report - Email Newsletter (Subscription)
September 18, 2006
Rising Stars. Hearst Business Media is a company to watch as the model of a B2B Trade Publishing company that has successfully converted its business from an ad- supported traditional model to one where its paid content is deeply integrated into workflow applications in the automotive, pharmaceutical, healthcare, and electronics industries. GlobalSpec is the big disrupter in this space, growing rapidly using a combination lead-generation model based on vertical search for design and MRO engineers and portal for engineers.
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