Dow Jones gClick™ allows readers to dynamically extract comprehensive, real-time business intelligence from any Web page. With one simple click, readers can go from scanning any article— from anywhere on the Web—to viewing in-depth information about companies, executives, and events referenced in the article. And Dow Jones gClick's embedded relationship-mapping technology shows readers how they connect to every company and executive referenced in the article in just a few seconds.
Dow Jones gClick enables publishers and media companies to:
- Make content more contextual for readers
- Create significantly higher-CPM inventory
- Drive new ad inventory from other publisher sites
- Increase brand loyalty
Empower Your Readers
Dow Jones gClick is a powerful extraction technology that analyzes Web pages to provide comprehensive information that's contextually relevant to what the user is reading. With one click readers can dynamically extract real-time business intelligence from any Web page. Information is made relevant to individual readers by showing how they personally connect to each company and executive extracted from the Web page.
Dow Jones gClick can be deployed as:
- A browser add-in button* that's custom-branded to your company. Readers simply download and install a client on their desktop. When Dow Jones gClick is deployed as a browser add-in button, readers can scan any Web page from within any Web site, allowing you to create hundreds of new pages for highly targeted online advertising and extend your brand.
- An embedded link on your published pages. Readers simply click the link to scan any Web page within your site.
- Preprocessed published content that allows publishers to embed links to companies and executives featured within the content on their Web site.
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Generate real-time, contextual business intelligence from any story or HTML page by (A) downloading a cobranded Dow Jones gClick button or by (B, C, and D) providing embedded links.
Increase Ad Revenue
Dow Jones gClick allows you to create a significant number of new pages from just one reader’s scanning an article or a Web page—all contextually relevant to each reader's profile. Dow Jones gClick's personalization capabilities drive more traffic to your Web site, increasing CPM impressions—even when your readers are viewing other Web sites.
The entire World Wide Web can be fertile ground to generate new ad revenue for your company. Every page that Dow Jones gClick analyzes drives targeted advertising to your Web site.
You can customize Dow Jones gClick with your branding. All of Dow Jones gClick's business intelligence results are presented in your brand. You have complete control over all pages displaying Dow Jones gClick's personalized business intelligence as well as the logo used for the browser button.
Dow Jones gClick page overview, cobranded for bizjournals.com, with advertising placement.
How It Works
With one click from wherever they're browsing, Dow Jones gClick navigates readers to your Web site, where each reader is presented with contextual business intelligence relating to the Web page that he or she was reading. Dow Jones gClick makes this possible by scanning the unstructured HTML from the Web page. It then identifies companies, executives, and events mentioned on the page and extracts information about them into data that is mapped to Dow Jones gPipe™, our real-time business information database. gPipe provides comprehensive information about the extracted companies, executives, and events. The intelligence is pushed to your site as XML and woven into a results page. Within seconds the results are displayed in a pop-up window -- in your company's brand.
Where It's Used
Dow Jones gClick can be used on any Web page. Example pages that work best with Dow Jones gClick include:
- News articles
- Corporate Web sites
- Securities and Exchange Commission (SEC) filings
- Blogs
- Press releases
- Business-related Web mail
Information Delivery
Dow Jones gClick's application programming interface (API) provides a simple, secure URL interface that returns data in XML. Our data is quickly and easily integrated into your applications.
*Dow Jones gClick is optimized for Internet Explorer 6 and 7 for Windows and for Firefox browsers for Macintosh and Windows.