Solutions

Dow Jones gPipe™, our business information database, contains comprehensive information and deep profiles on more than 5 million medium-to-large public and privately held companies—and related executives—in North America.

Dow Jones's data feeds and Web service application programming interface (API) provide a complete solution for integrating timely and comprehensive intelligence into your information applications, corporate Web site, and corporate intranet.

Dow Jones gPipe enables companies to:

• Provide content that's relevant and contextual to your audience
• Quickly and easily integrate accurate data into your information applications, corporate Web site, and corporate intranet
• Maintain CRM and other mission-critical applications with current, accurate business information

Data Segmentation

Dow Jones gPipe enables companies to segment data to support their business needs. Sample selection criteria for custom data feeds include:

• Address
• Telephone number
• Business description
• Revenue
• Number of employees
• Company type (public or private)
• Stock quotes
• Generate industry or standard industrial classification (SIC)
• News
• Executive profiles (including complete work histories, board memberships, and other affiliations)
• Executive status (current or former executives)

Data Feeds and Integration

Dow Jones's data is easily integrated into your applications. We offer multiple delivery options to support your requirements. Our data feeds deliver customized company and executive data via FTP on a scheduled basis. This provides the maximum flexibility for integration into your environment.

Dow Jones data feeds through direct delivery or a Web service API

Web Service API

Dow Jones's Web service API provides a fast, safe, and secure interface to our business information database. Our API includes methods for searching and retrieving information and provides an interface to select functionality of our Dow Jones g2 enterprise application.

Dow Jones provides a simple URL interface that returns data in XML.

Publisher Integration

Publishers and media companies can enhance a user’s experience by integrating Dow Jones's data. Content companies can offer links to Dow Jones's comprehensive company and executive intelligence to those referenced in articles or content on their sites.

By incorporating Dow Jones's data, publishers and media companies can create significantly higher CPM inventory and increase usage frequency and brand loyalty.

Example of Dow Jones gPipe on Bizjournals.com

Corporate Intranet

Corporations spend a significant amount of time and money on subscription services and intranet sites to provide information to their employees. These sites are often outdated and underutilized.

Using Dow Jones's API, clients can incorporate current and comprehensive information—company, executive, news, and trigger information—directly into the applications where employees and users work.

CRM Integration

Dow Jones's enterprise integration is a powerful tool that is used to keep your customer relationship management (CRM) system and other mission-critical applications clean and up-to-date.

Dow Jones provides many integration points for CRM:

Account Dashboards

• View real-time news and triggers related to your accounts
• Monitor market events in your industry or territory

Account and Contacts Update

• Maintain current account information from a trusted source
• Add executive contacts to account records
• Update work histories and monitor position and organizational changes

Lead Generation

• View and upload new leads based on real-time market events
• Receive e-mail alerts for critical sales triggers

Relationship Mapping

• Connect account team members to opportunities
• See how you, your account team, and your executives connect to key influencers and decision-makers