Publishers, Media, and Content Companies
Dow Jones solutions allow publishers, media, and content companies to:
- Make content more contextual to readers
- Increase online revenue and page views
- Improve a user's online experience
- Increase usage frequency and brand loyalty
Dow Jones's patented technology crawls more than 75 million domains and maintains databases in real time that contain information on company profiles, executives, and news. Dow Jones integrates this data with relationship-mapping technology to identify how individual users, and the users' organization, connect to each company and executive.
We offer the following media solutions—all designed to increase user value.
Dow Jones gClick™. Make content more contextual to your readers while driving dramatic increases in non-editorial-based advertising inventory. With Dow Jones gClick, readers can dynamically extract comprehensive, real-time business intelligence from any Web page. With one simple click, readers can go from scanning any article—from anywhere on the Web—to viewing in-depth information about companies, executives, and events referenced in the article. And Dow Jones gClick's embedded relationship-mapping technology shows readers how they connect to every company and executive referenced in the article in just a few seconds.
Vertical Search. Target Web sites and data sets to aggregate new services, and leverage more than 5 million company profiles with dynamic taxonomy to quickly build new services.
Company and Executive Databases. Dynamically generate in-depth company directories and enable deep search functionality. Companies can offer links to Dow Jones's comprehensive company and executive databases to those referenced in articles or content on your sites to drive incremental page views and increase user value.
Relationship-mapping Technology. Increase registration, subscription, and community-driven revenues by providing comprehensive connection services from within publisher content.
Back-end Support. Provide more organization, efficiency, and productivity out of your existing infrastructure. Services include matching, organization, extraction, normalization, mapping, searching, and crawling.